Small Data The Tiny Clues That Uncover Huge Trends b The New York Times Bestseller named one of the Most Important Books of by Inc and a Forbes Must Read Business Book If you love Bones and CSI this book is your kind of candy Paco Underhi

  • Title: Small Data : The Tiny Clues That Uncover Huge Trends
  • Author: Martin Lindström
  • ISBN: 1250080681
  • Page: 251
  • Format: reli
  • b The New York Times Bestseller named one of the Most Important Books of 2016 by Inc, and a Forbes 2016 Must Read Business Book If you love Bones and CSI , this book is your kind of candy Paco Underhill, author of Why We Buy Martin s best book to date A personal, intuitive, powerful way to look at making an impact with your work Seth Godin, author of Purple CowMartin Lindstrom, one of Time Magazine s 100 Most Influential People in The World and a modern day Sherlock Holmes, harnesses the power of small data in his quest to discover the next big thing.In an era where many believe Big Data has rendered human perception and observation old school or pass , Martin Lindstrom shows that mining and matching technological data with up close psychological insight creates the ultimate snapshot of who we really are and what we really want He works like a modern day Sherlock Holmes, accumulating small clues the progressively weaker handshakes of Millenials, a notable global decrease in the use of facial powder, a change in how younger consumers approach eating ice cream cones to help solve a stunningly diverse array of challenges In Switzerland, a stuffed teddy bear in a teenage girl s bedroom helped revolutionise 1,000 stores spread across twenty countries for one of Europe s largest fashion retailers In Dubai, a distinctive bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159% in only one year In China, the look of a car dashboard led to the design of the iRobot, or Roomba, floor cleaner a great success storyALL DATA combines armchair travel with forensic psychology in an interlocking series of international clue gathering detective stories It shows Lindstrom using his proprietary CLUES Framework where big data is merely one part of the overall puzzle to get radically close to consumers and come up with the counter intuitive insights that have in some cases helped transform entire industries SMALL DATA presents a rare behind the scenes look at what it takes to create global brands, and reveals surprising and counter intuitive truths about what connects us all as humans.

    • Best Read [Martin Lindström] ✓ Small Data : The Tiny Clues That Uncover Huge Trends || [Romance Book] PDF ✓
      251 Martin Lindström
    • thumbnail Title: Best Read [Martin Lindström] ✓ Small Data : The Tiny Clues That Uncover Huge Trends || [Romance Book] PDF ✓
      Posted by:Martin Lindström
      Published :2019-08-12T15:33:38+00:00

    About "Martin Lindström"

    1. Martin Lindström

      Martin Lindström Is a well-known author, some of his books are a fascination for readers like in the Small Data : The Tiny Clues That Uncover Huge Trends book, this is one of the most wanted Martin Lindström author readers around the world.

    153 thoughts on “Small Data : The Tiny Clues That Uncover Huge Trends”

    1. J'avoue que j'étais dégoûté de devoir l'acheter par obligation pour les cours, mais une fois qu'on l'ouvre il est très intéressant à lire recommande mais faut maîtriser un peu l'anglais sinon on s'ennuie vite s'il faut chercher tout le vocabulaire ;)


    2. Je suis assez déçue d'avoir constaté que l'auteur avait plus de choses à dire sur le fait qu'il était incroyablement intelligent et perspicace que sur des réelles données scientifiques ou de véritables postulats sociologiques.


    3. I really enjoyed Buyology but Small Data was just okay. Martin shares some interesting insights into people and their habits but sometimes digressed so much I had to shake my head and remind myself what his original point was or what he was tying to support/prove. It reminded me of talking to a grandparent who feels the need to go off on rabbit trails and you just want them to get to the point.


    4. Clearly Mr. Lindstrom is a genius at what he does or he wouldn't be consulting for some of the biggest brands in the world. And he's certainly given me a lot to think about and HOW to think about things. And kudos to Mr. Lindstrom. He is the FIRST author I have ever read - Kindle or otherwise - where I actually used the dictionary to look up a word. Not that I'm super versed in vocabulary or anything, but its the first time I've actually looked up a word.But my issue is it seems he's deducing an [...]


    5. He spends about 300 nights a year in other people’s homes. While there, Martin Lindstrom interviews them, looks through their closets and refrigerators, examines their posters, pictures, furniture, and other decorative items, seeking for clues which he calls “small data.” His book describes his methods of investigation and how he detects patterns in apparently insignificant, and often disparate, observations. Yet, his hypotheses and conclusions have helped businesses enhance their brands a [...]


    6. The author drags on and on and on about pointless stories from his own perspective which is not based on facts at all. Felt like he never really gets to the point. This is one of the worst books I've ever read.


    7. Didn't love this book. It did contain some great insights and interesting storiesbut it was a difficult read.The author would start a section with a very shallow idea, bounce around to four or five seemingly unrelated stories, then suddenly make a short statement of why it all tied together before moving on to the next section.I felt like it was written and edited by a team of highly ADHD people.


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